Exploring SRAM’s Innovations, Cycling Community, and Women in Racing with the Dialed Podcast Crew

Welcome to another episode of the Dialed Cycling Podcast, where hosts Jake von Duering, Lance Heppler, and Matt LeGrand dive deep into the world of cycling. This time, they’re joined by two standout guests from SRAM: Derek Kidd, Oregon Field Guide, and Troy Laffey, Senior Technical Field Guide. Together, they deliver an in-depth conversation that’s equal parts technical insight, industry trends, and community inspiration. Here's a full recap to whet your appetite—though trust us, you’ll want to listen to the whole episode for the nuances and camaraderie!

What’s SRAM All About?

SRAM isn't just about bike components; it’s about being an innovative partner to bike shops and riders worldwide. Troy and Derek explain how SRAM is pushing boundaries with their focus on sustainability, modularity, and accessibility. From creating fully serviceable parts that reduce landfill waste to designing wireless systems that integrate seamlessly across different setups, SRAM is redefining what it means to ride.

• Right to Repair: SRAM is leading the charge by ensuring parts like derailleurs and shocks are fully serviceable. The recent launch of SRAM transmission systems with 11 replaceable parts epitomizes this commitment to sustainability and rider empowerment.

• Modular Compatibility: The versatility of SRAM’s AXIS technology allows riders to mix and match components, making dream bike setups easier than ever. Whether you’re a gravel grinder or a road warrior, SRAM’s modular ethos keeps you rolling.

Hot Topics: Industry Trends and Challenges

The podcast delves into pressing industry concerns, including:

• SKU Reduction: By consolidating product variations, SRAM not only simplifies inventory for bike shops but also reduces costs across the board—win-win for retailers and riders alike.
• Cycling Infrastructure: The crew emphasizes the importance of safe and accessible bike paths, sharing how cities like Portland are evolving to support cyclists. Troy also gives an eye-opening comparison of U.S. road systems to Europe’s advanced, bike-friendly infrastructure.

Women’s Cycling: Better Events, Bigger Impact

Derek passionately highlights the unique energy and camaraderie found at women’s cycling events like the Sturdy Dirty Enduro. These events are redefining the racing culture by fostering competition while celebrating inclusivity and support. The discussion expands into how the industry can emulate these vibes across all disciplines to welcome more riders, regardless of gender.

SRAM's Community Focus

Both Derek and Troy praise Dialed Cycling Lab for its unparalleled community engagement. Their group rides, approachable atmosphere, and initiatives like sponsoring local races set a gold standard for bike shops. These efforts create not just customers but passionate riders for life.

The Post-COVID Cycling Boom: Where Do We Stand?

COVID-19 brought an unprecedented surge in bike sales. But are these new riders sticking around? The consensus is mixed—many new bikes now gather dust in garages, but the key to re-engaging these riders lies in fostering a welcoming cycling community. The team discusses practical steps, from inviting beginners to group rides to addressing saddle discomfort (a surprising deterrent for many new cyclists).

Innovative Gear: E-Bikes and New Technologies

Troy shares his newfound love for his e-MTB, a low-power option that combines efficiency with the thrill of riding. E-bikes, once controversial, are now recognized as a game-changer for time-strapped cyclists. SRAM’s continuous innovation in this space is giving more people the gift of time and access to riding.

How You Can Get Involved

The podcast wraps with a call to action: whether it’s advocating for better cycling infrastructure, volunteering for trail maintenance, or simply inviting a friend to ride, there are countless ways to contribute to the cycling community.

Listen to the Full Episode

This recap scratches the surface of an episode packed with insights, laughs, and a genuine love for cycling. Tune in to hear more about SRAM’s groundbreaking work, why women’s cycling events are leading the way, and what it takes to get more people on bikes.

👉 Listen now on your favorite podcast platform and join the conversation with the Dialed Podcast crew!