Hydration and Performance

Our Hydration Sport Drink Mix was created for a simple purpose - to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world’s best athletes needed better. Conventional sports drinks made them sick. They were undrinkable - too sweet, over-flavored, and didn’t even replace what was lost in sweat – which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn’t just better for elite athletes, it was better for everyone who works hard and sweats.

Our Hydration Sport Drink Mix was created for a simple purpose - to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world’s best athletes needed better. Conventional sports drinks made them sick. They were undrinkable - too sweet, over-flavored, and didn’t even replace what was lost in sweat – which defeated the whole purpose, like fighting thirst with more thirst.